BRIEF TITLE TIGER BEER The Brief Background Raise awareness of Tiger as a premium beer by reinforcing its genuine Far Eastern heritage Tiger beer is Asia's most well known lagers and indeed exports. You generally find this stuff floating around Eat all you can Chinese restaurants and Balti eateries. Concept/Proposition Limited edition packaging design. Focussing on the enjoyment of beer drinking with a far eastern style incorporated. Target Audience Mandatory Requirements 21 to 30-year-old females. Getting women interested in beer.] All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks. Tone of Voice Deliverables Light hearted, fun Limited edition packaging design. Works across a range of things.
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NOT JUST FLEURONS
‘The many great gardens of the world, of literature and poetry, of painting and music, of religion and architecture, all make the point as clear as possible: the soul cannot thrive in the absence of a garden. If you don’t want paradise, you are not human; and if you are not human, you don’t have a soul.’
Thomas Moore
Some see gardening as a metaphor for life. Whether it is a plant or two on a window sill in an urban apartment, a vegetable plot in a suburban garden, the yard of an American home, the ornate gardens of the Château de Versailles, the botanical gardens of Kew or the Zen-inspired gardens of Japan, the constant in all gardens is the presence of plants.
The Brief
We want you to consider plants in the broadest possible ways – their form, colour, size, texture, smell, taste, feel, associations, personalities, uses reputations, botanical names – and develop an eye-catching and informative outcome that interprets and celebrates plants and the concept of the garden and its role in our lives.
Use print, screen, combined media – the choice is yours – as long as it has a solid idea, informs and shows your illustrative skills. Remember that words and language are our collateral and that your submission should be essentially illustrative.
Target Market
Define your market, and how you will target it,
in your Strategy.
Requirements
• Research and Development
• Strategy
• Dummy/Prototype(s)
• Presentation
Postage stamps
inspire the nation with Fashion Classics and UK ‘Firsts’
Brief 1
Celebrate the idea of ‘firsts’ and create stamps that inspire the nation whilst instilling national pride.
Judging criteria
Design craft – does your solution look and feel the best it can?
Ingenuity – does it make a conceptual or lateral leap we haven’t seen before?
Insight – what need, gap or opportunity have you discovered and how?
Communication – is it easy to understand and does it inspire people?
Social benefit – how does it help society as a whole?
Finally, the RSA argues that design represents a resourcefulness that is invaluable in today’s climate of austerity. Is your solution resourceful?
Process and presentation
You have 4 A3 presentation boards and a written summary not exceeding 500 words in which to describe your solution. In addition to presenting the finished solution, describe your process:
– What were your observations? Show how your analysis of these observations gave you insight into the design opportunity
– Your insights might be research-based or intuitive, or a combination of both: relate the concept clearly to these insights
– Make sure the judges know what specific issue or issues you have had to resolve in the process of designing your solution
– Tell the story so that we understand the context for your solution and the benefits it delivers
Background: Special Stamp Programme
Royal Mail’s Special Stamp programme is developed with regard to a number of criteria that include the following:
– to commemorate important anniversaries
– to commemorate events of national importance, as well as significant contemporary UK successes on the international stage
– to reflect the contribution of the UK to world affairs in the broadest range of activities, from the arts and humanities to science and technology
– to explore ‘the British way of life’, celebrating the diversity of cultures and interests within the UK
– to contribute to the cultural life of the UK through the patronage of art and design, and thereby act as a showcase for the best of contemporary British creative talent
The programme is also designed to include a variety of subjects, imagery and techniques in order to appeal to the interests and tastes of different groups over the year’s programme.
Students should choose one from the following two briefs (or submit concepts for both if desired).
Brief 1: UK ‘Firsts’
The UK has achieved many world firsts across the fields of science, engineering, entertainment, sports, exploration and medicine. Stamps often mark such achievements and firsts – globally, nationally and even personally. And stamps can also be chosen to enhance a card sent to mark a significant birthday or anniversary.
The purpose of this brief is to celebrate the idea of ‘firsts’ and to create stamps that inspire the nation whilst instilling national pride. This is a subject rich in substance and content, and an opportunity to educate and surprise.
These stamps will provide an ideal spin-off for Smilers, which are used by the public to mark celebrations with personal photos as labels attached alongside postage stamps. The Royal Mail link to Smilers products is: http://www.royalmail. com/portal/stamps/content1?catId=32300675&medi aId=32600693
The ‘Firsts’ set will consist of six stamps, featuring the Queen’s head and all with the 1st class value. They must be the definitive size, which is 20.3x24.1 mm, as that is the size used in our Smilers range.
General information pertaining to both briefs:
The target audience for each brief is broad, as the topics will strike a chord with young and old; stamp collectors and general public.
We encourage contributions from designers, illustrators, photographers, typographers, painters, etc. as well as collaborative projects.
The images created should work at stamp size, in isolation and as part of a set. The approach should engage as broad a range of the public as possible.
In undertaking your background research, please only contact related organisations for the purposes of obtaining information that would be available to the general public; please do not discuss the project with them.
Market
– a stamp is a receipt for a service and is available to anyone within the UK wishing to use the postal service
– this service covers the globe and therefore the stamp is an ambassador for the UK when posted to overseas destinations
– a new and younger generation of stamp collector
Aims
– to produce an innovative response that goes beyond conventional treatments and styles – look at recent examples of innovation in stamp design
– to demonstrate originality of thought and approach based on sound research
Guidelines
When considering the design of a stamp, it is important to remember the following points:
– think on a small scale from the outset
– the Queen’s head must appear top right or left facing towards the design and must be in a correct relationship with the overall stamp size. Please see Postage Stamp Resources page. If using overlays, ensure they are easily lifted to reveal the original artwork
– once research is complete and decisions have been made on your overall approach, preliminary visuals should be reviewed at stamp size
– since a stamp on an envelope is evidence of the pre-payment for postage, and because the recipient is primarily interested in the content of the envelope, each stamp must convey an immediate message
– design should combine clarity with an attention to detail
– there should be a clear visual distinction between one stamp design and another to ensure that there is no confusion between the different values when the stamps are being sold at the post office counter
Submission details
– up to 4 x A3 boards (max. 4) showing design development and final designs (see Process and Presentation above). These should include one board showing the six designs, ideally rendered four times larger than actual size, and one board showing reductions of the stamps at actual size. The price may appear anywhere provided it is legible; it should not appear over an intricately textured area
– all work (except sketchbooks) should be submitted on A3 lightweight card and everything should carry an RSA label on the back; do not submit work in plastic sleeves or on foam board, metal, wood or perspex, or in boxes; these requirements are in the interests of students to ensure the safety of their work whilst in storage and transit, and to ensure that it can be displayed for judging
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