- What are the packaging design rules?
-How important is grid and layout for packaging design?
-How can packaging design help sell the product?
-Differences between decorative illustration and simple illustrations, which one is more successful with different target markets?
- Who responds to it?
- How do the illustrations help sell the product? (statistics)
- What do the illustrations say about the product?
- Is illustration used for commercial formats. why/why not?
- What products do you want to package?
- How can illustration hinder popularity of products?
- What are the 'devices' used by companies? (eg. mascots, ideological illustration)
- there are 6 sides to a box. consider them all
- Does it make the first impression of a brand? what impression?
- How valuable does it look?
- who is your audience?
- define your target market
- consider 'on-shelf'
BOOK COVER DESIGN
- How important is the cover for sales?
- what makes a good book cover design?
- Budget range for book cover prints and finishes?
- What print processes are regularly used for book cover design?
- Does the cover design affect the price of the book?
- What are the rules within book cover design?
- What do book covers have to contain? (info)
- Traditional-modern book covers (through history)
- Don't judge a book by its cover?
- does the book deserve the cover?
- Should it be designed just to sell the book?
- How do you start to visually communicate a whole book in just one image?
ILLUSTRATION AS PERSUASION
- How can illustration be used in advertising?
- Who responds to it?
- How can illustration be used to portray a serious message?
- How can illustration style differ to suit different target markets?
- What products could benefit from an illustrative design campaign?
- Variation in illustrative style for application. technical/decorative/vector/handmade/audience driven.
- How do people respond to it?
- What are the 'relevant' target markets?
- Does propaganda become a relevant issue?
- Put a definition to 'persuasive' is that in advertising - eg mascots, like tony the tiger.
- how can illustration become a persuasive tool?
HAND DRAWN TYPE
- decorative illustration compared with decorative font
- How much does pure font influence hand drawn type?
- Where is the line between influence and plagiarism?
- Where can it be applied and who will respond to it?
- How is it successful/unsuccessful?
-What are the different styles?
- Different materials make different effects
- When does it stop being hand drawn and becomes a workable typeface?
- readability? what application?
- How do you start to create your own style based on conventions or rules with existing hand drawn type?
- is hand drawn more appropriate?
- Where would you apply hand drawn type?
would you create hand drawn type yourself?
DESIGN FOR CHILDREN
*Persuasive design for a younger target market
- What are the rules/laws for advertising to children?
- How does selling to children get their parents to buy the product?
- Does it have to appeal to the parents of the children as well as the children?
- What type of promotional items are allowed to be distributted in school? are they permitted at all?
- Differences in selling to children than adults?
- What is trendy to children now.. the fads etc?
- Who says what kids want?
- How do you break down 'child' to different groups?
- does child psychology become relevant?
- what is the history of 'fads'? eg yoyo, pokemon etc.
No comments:
Post a Comment